LOUIS GREENSTEIN writer


   t: 610.766.0812      e: lgreenstein@comcast.net









 

WRITING SAMPLES

Print

In 2003 and 2004, I co-authored a college-level textbook, Connections: Writing for Your World (Thompson-South Western). Click here to see a sample chapter.

For Business 21 Publishing, I write management newsletters for CFOs, supervisors, and HR executives. See a sample copy here.

Prescient commissioned me to write a brochure with data sheets and case studies to promote the company's supply chain management software. See more Prescient case studies.

Articles

OpenMindsOpenDoors commissioned me to write an informational campaign about people living with mental illness. Read the brochure or visit the web site.

Commissioned to ghostwrite industry magazine articles for corporate clients. (I almost put a link here, but if I did that, it wouldn't really be ghostwriting, would it? You'll have to trust that I can capture your voice and communicate your point of view to an audience of your industry insiders. How can I know enough about your industry to write about it convincingly? Good old fashioned reporting. That's how. I ask questions, take notes, probe sources, confirm the facts, and write the story.)

My other writing includes essays and articles in the Philadelphia Inquirer, plays that have been produced in the U.S. and abroad, and scriptwriting for the Emmy Award winning television show Rugrats.

Web content

CDNOW

     

In 1997, this e-commerce pioneer hired me as their first full-time copywriter. The challenge: write and edit promotions, sweepstakes, direct marketing, merchandising blurbs, and music reviews in a fast-paced, constantly evolving environment.


Global Sports Interactive

In 1999, Global Sports Interactive recruited me as Associate Creative Director, Editorial. After four months, I was promoted to Creative Director and charged with building a creative department. The challenge: managing creative development and usability for thesportsauthority.com and six e-commerce sites.


TMX Interactive

I was commissioned by TMX to write all the copy for their client extranet. The challenge: communicate a complex production process to non-technical customers.

Case Studies

Hired as a freelancer by the Hay Group to write several management case studies.

Creative Writing

Enjoy my novel, Mister Boardwalk.